Acknowledgement is the gift of successful \nexploration. Words of praise for "a job well \ndone" are an unexpected pleasure, and proof \nthat a worthy - perhaps noble - journey has \nbeen completed to, or beyond, expectations.\n\nLike any great adventure, the beginning stages \nof our work are marked by excitement. While \nthe desired destination may be certain, what \nthat destination looks like is unknown; if it \nwere known, there'd be no need to embark \non the journey.\n\nEvery member of STC - as dedicated a crew as \never sailed the seas of creative exploration - is \nhumbled by the acknowledgement, grateful for \nthe trust, and focused on the future. The Remington Group Inc. chose STC, not because\nthey're deeply involved with real estate advertising,\nprecisely the opposite! We chose STC because they\nhave the ability to generate outstandingly fresh ideas,\nexecute those ideas impeccably and their strategy-\nto-results track record has provided Remington with\nimpressive business results. \n\nOur choice has been validated by the creation of a \npresentation centre, the naming, branding, taglines,\n videos, advertising and storytelling of Downtown \nMarkham - Remington's most ambitious project to \ndate - a 243-acre mixed-use developement with a \nlifespan of 20 years to completion. Remington has \nprovided with and engaging vision by STC, and the \nfuture looks very promising. Serena Quaglia, Director of Marketing, \nThe Remington Group Inc. STC developed the creative for the most important\ninitiative undertaken by the Gardiner Museum\nsince it opened. The Museum has committed\nto a $15 million capital campaign to renovate and\nstrategically expand its facilities. STC was able\nto capture the essence of the museum, and\nwhat it plans to achieve by using the beauty of\nits collections and the words of its constituents\nto produce communications materials that stir the\nimagination of a broad and culturally active public. Alexandra Montgomery, Executive Director, \nGardiner Museum I can't imagine another agency who gets it as well,\nand as fast as yours! Thank the team. Heather Epple, Vice President Marketing, \nDisney, London, UK Congrats to you and your team for a wonderful,\nwonderful job. I know when I get butterflies\nin my stomach and my tear ducts well up that\nwe have something very special. Martin Bragg, Artistic Producer, \nThe Canadian Stage Company STC have provided a voice to a company quietly\nscreaming to its constituency. Our recent successes\nwould not have occurred without the contributions of\nyour company. Read that line again. We look to you to\nhelp us continue to grow both financially and artistically. David Abel, Executive Producer, \nThe Canadian Stage Company In response to a complex communications challenge,\nthe wonderful team at STC, led and inspired by Scott\nThornley, provided both a brilliant strategic solution and\nheart-breakingly beautiful creative. We needed to inspire\nand engage people to comprehend, support and\nparticipate in Royal Conservatory programming. While\nthe cognitive enhancement benefits of our curriculum is\nproven and our legacy of musical excellence well-known,\nthe challenge of linking our 'tenses', 'past', 'present' and\n'future', in clear and compelling language was daunting.\n\nThe multi-faceted campaign crafted by this extraordinary \ngroup is predicated on the theme line: "The Royal\nConservatory. The finest instrument is the mind." \nExecution of the campaign has required the nimblest\nof service teams and, again, STC has been outstanding.\nThe response to the campaign has been overwhelmingly\npositive - on every available measure. \n\nI would highly recommend Scott and his team to any \norganization in search of a brilliant strategic \nand creative agency. Karen Leiter, Senior Director, Marketing and Communications, \nThe Royal Conservatory As a scientist, I've always believed in the deep connection\nbetween art and science. Scott Thornley + Company\nis the first creative team I've met who understand\nhow profound that connection is. Equally committed\nto discovery, using language and images as their\nresearch tools, they capture the essence (and value)\nof complex research, revealing the powerful stories\nneeded to move people through understanding and\nsupport for scientific initiatives. I'm proud to recommend \nSTC for all of these reasons, and one more: they have\nnever let me down. Sarah J. Caddick Ph.D., former Executive Director, \nColumbia Center for Neuroscience Initiatives Everything the Salk Institute produces for public\nconsumption needs to meet the high standards\nJonas Salk established when he first created the\nInstitute. Scott Thornley + Company has been\ninstrumental in helping us achieve that goal.\n\nSTC has consistently produced intelligent, creative,\nsophisticated and highly effective communications\nsolutions for Salk including brand/identity, our\nbimonthly newsletter, and other print and web\nprojects. STC has been especially effective in grasping \ncomplex issues, sensing the needs and sensitivities\nof multiple stake-holders, and producing outstanding,\nstrategically-focused solutions. \n\nTheir service and support have been excellent, and I have \nenjoyed working with them immensely.\n Dr. Richard Murphy, former President, \nSalk Institute, La Jolla, California It's all in the story. You listened, you imagined.\nYou heard gravitas in our Dignitas, and gave image \nto our story. You have captured it so that we can\ncapture others. You are now a part of our story.\nA million blessings for a million days. \nWith full thanks. \n Dr. James Orbinski, Nobel Laureate and \nCo-Founder of Dignitas International We've lived with this brand for over a year - it's amazing\nhow it stands up in so many contexts and has elevated\nthe perception of Dignitas every time it is incorporated;\nall while still reflecting the essential fabric of the \norganization. Magnificent work. Harvey Wolfe, Dignitas International On behalf of the Christopher Reeve Foundation,\nI am extremely grateful to Scott Thornley + Company\nfor developing our new creative brand and tag line\nshortly after Christopher Reeve's death. STC\nconducted research with our key stakeholders, which\nbecame the basis for the strategic summary they\ndeveloped for our new creative strategy, ensuring\nthat it was precisely focused and relevant to all of our\naudiences. \n\nUnder the brilliant artistry of Scott Thornley, STC \ncaptured the essence of the Foundation's mission\nin a beautiful, moving, poignant way. Their creative\nwas essential to our continued success. Your clients\nare fortunate to have you as a member of their team. Maggie Goldberg, Vice President of Public Relations, \nChristopher Reeve Foundation STC approached the challenge of representing\nthe work we do on stage by taking the heart of our\ncompany - the acting ensemble - and bringing\nthem front and centre in all of our marketing efforts.\nBy choosing to focus on the actors, and by\nchallenging some of our entrenched ideas about\nhow our marketing materials should look, STC helped\nbring renewed focus and excitement to our \nmarketing campaign and provided the festival with\na refreshed and dynamic new energy. Jill Planche, Director of Resource Development, \nThe Shaw Festival I have started to see a lot of the material that you\nand your colleagues have been putting together for\nAtlantic Scene. I just wanted to tell you how knocked\nout I was. I think it is beautiful material. It has a\nwonderful, fresh, strong message and you guys have\ndone great, GREAT work. It's just my way, my saying,\nbefore everything happens next week, and next\nmonth, how much I appreciate the effort that all of\nyou have put together. You have done wonderful work.\nThank you. Thank you. Thank you. Peter Herrndorf, President and CEO, \nNational Arts Centre Scott Thornley + Company has become a natural and\nindispensable extension of our company. They have\nimagination, passion and a true commitment to service\nthat's so essential in our strategic marketing. STC has\nhelped Algorithmics develop, refine and maintain a\ndistinct corporate brand that sets us ahead, and apart\nfrom our competitors. Dr. Ron Dembo, Founder and President, \nAlgorithmics Incorporated The team at STC is the most dynamic, dedicated and\nprofessional group of people that I have ever worked\nwith and the one who leads and inspires them with\nhis vision and passion is Scott Thornley, a man\nwho in my view and experience, is a creative genius.\nCompelling and insightful, Scott and his team will\nbring any project to its fullest expression and ensure\nmaximum reach and impact. Nicole Bourget, Director General, Communications Branch, \nDepartment of Canadian Heritage It is a remarkable piece of work - powerful, poignant,\nand deeply touching. Congratulations to you and all\nof your colleagues for this labour of love. Peter A. Herrndorf, Director General and \nCEO National Arts Centre The concept of the presentation was devised by\nToronto cultural advertising guru Scott Thornley,\nwho got an emergency call 11 days earlier from\nthe Heritage Ministry. It was Thornley who came up\nwith the slogan Tomorrow Starts Today (with the first\n10 letters in white and then "arts today" in red). It was\nThornley who came up with the young performers as\na way of emphasizing the educational, forward-looking\npoint of the whole exercise. Martin Knelman, Toronto Star I think for the first time we've really nailed the imagery\nof the National Post. Ron Clark, Senior Vice President, Sales and Marketing, \nNational Post I've had a lot of reaction to the campaign from staff,\nand it is very positive. I think these very important\npeople feel we have finally launched something that\nconveys the richness and intent of the newspaper they\nwork for, and are so proud of. Thanks so much for\nyour effort and, more importantly, your creative juice. Gordon Fisher, Assistant Publisher, National Post, \nVice President Editorial, Southam Inc. STC's brilliant creative strategy took a broad mix of\ncommunication messages and distilled them into three \nsimple words. "Speak for Children" has become the\nclarion call for all OECTA members. From a vibrant\noutdoor campaign to a targeted, multi-lingual print\nstrategy to the "Speak for Children" jackets and\ncaps now seen en masse at all our member events,\nSTC's strategic marketing leadership has generated\nresounding internal support from our membership and\nhelped generate a growing groundswell of support\namongst Ontarians committed to demanding of our\npolitical leaders that they "Speak for Children." Aleda O'Conner, Director of Communications, \nOntario English Catholic Teachers Association I have worked with major multinational agencies around\nthe world and have found STC as professional and\ncreative as the very best. The results are the proof of\nthat: on our most critical income element, subscriptions,\nwe are currently 31% ahead. If this momentum\nis sustained, we will lead major North American\norchestras in reversing an industry-wide trend. Michael Buckland, Director of Marketing & Communications, \nToronto Symphony Orchestra In refocusing and reinvigorating its brand, STC\nbrought the Toronto Symphony Orchestra to life.\nThey were strategic partners during a time of great\ncultural change at the Symphony and brought\nsavvy, wit, and inspiration to everyone including the\nmusicians, the staff and the Board. The resulting\nmarketing campaign has produced significant \ngrowth in the first six weeks since its launch. Celia Smith, former Interim Director of Marketing & \nCommunications, Toronto Symphony Orchestra Throughout the logo process, Scott Thornley +\nCompany took us on a journey of discovery where\nwe came to a deeper understanding and clearer\narticulation of our essential values. STC then translated\nthis knowledge into a beautiful and enduring symbol\nthat brings this message to the world. David Crombie, Chief Executive Officer, \nWaterfront Regeneration Trust Congratulations to you and the team for the great\njob on the identity and the website. The site launched\nyesterday and the response has been very positive.\nI'm certain this work will be crucial in making new\nlinks between neuroscientists - both within and outside \nUCL - and in helping us obtain funding. Michael Häusser, Wolfson Institute for Biomedical Research, \nUniversity College London It is your creative which has put this project on the\nnational and international scene. The messages we\nreceived from world leaders like Bill Clinton, Tony Blair,\nthe Prince of Wales, Nelson Mandela and others,\nonly serve to underscore that they too were captured\nby your creative and strong message to youth…\nthe excellence and dedication, the professionalism\nand the highest standards in every aspect of the\nproject, and STC's ability to service our needs, has\nplayed a leading role in the success of this project. Erica Claus, Senior Policy Advisor, Assistant Deputy Minister, \nCanadian Heritage